We use a small amount of produce in all of our formulas because your pet requires nutrients that they cannot get from human-grade muscle meat, organ meat, and bone alone. We choose to get these nutrients from whole-foods like fruits, vegetables, and natural supplements, rather than using synthetic vitamins and mineral packs. Our canine diets average 85% meat + 15% produce/supplements and our feline diets average 93% meat + 7% produce/supplements.
Read more about why Primal chooses to avoid use of synthetic nutrients in our blog article on the topic, "The Battle of the Vitamins: Natural vs. Synthetic".